This white paper explains how generative AI and No-Code are transforming businesses by making automation faster, cheaper and more accessible. Emmanuel Béji presents the concrete opportunities offered by these technologies, while highlighting their risks: security, hidden costs, dependency and governance. The author advocates controlled integration via solid cloud governance and Green IT / FinOps approaches. The aim is to reconcile performance, digital sobriety and responsibility. Finally, he outlines a 2028 vision of frugal, sovereign and sustainable hyperautomation.

Implement generative AI and no-code in your company

Emmanuel Béji's white paper is set against the backdrop of a digital transformation in which generative AI and No-Code are becoming essential levers of competitiveness. Generative AI enables the automatic creation of content, analysis and code, while No-Code democratizes automation within businesses. Together, they pave the way for increased productivity and unprecedented organizational agility.

The author describes concrete use cases: automated recruitment, generation of project deliverables, intelligent marketing campaigns or competitive intelligence. But he warns of the technical and economic risks: dependence on APIs, exploding token costs, Shadow IT and lack of RGPD compliance.

The book stresses the need for cloud governance and a Landing Zone to secure, track and control budgets. It introduces the notion of Green IT and digital frugality, aimed at reducing the carbon footprint of AI and automation. Béji proposes a frugal approach (Jugaad) and the use of compact or open source models to combine efficiency and sustainability.

Finally, he addresses ethical issues: AI bias, sovereignty, transparency, and AI Literacy, before concluding with the 2028 vision of responsible hyperautomation, based on the triptych FinOps, GreenOps and TrustOps, and driven by hybrid product builders capable of uniting innovation, sobriety and positive impact.

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